It may sound odd, but if you haven’t already started figuring out your black Friday and cyber Monday adds, then you have probably already fallen behind your competitors and that means that you need to act fast. If you are running a small business, that means that you likely have access to lots of your customer’s email addresses, and that’s great because using emails as a marketing tool is a great and fast way in which you can reach out to your customers. If you are unsure of where to start, here are a few guidelines that you can follow.

Something that not a lot of companies do, and something that you should definitely consider doing, is to send your customers some sneak peeks of that you are going to be offering as black Friday and cyber Monday deals. This will build excitement and anticipation and it will give you customers something to look forward to and possibly even put them in an even better mood for shopping. Don’t overwhelm them with these sneak peeks, but make sure you give away just enough to be on your customer’s minds.

Even though sending emails is a somewhat simple and quick thing to do, you still need to be practical and since that is probably not the only thing you have to worry about, it is a good idea to segment your current list of email addresses. You should create different groups, such as frequent buyers, new buyers or subscribers to your website that are pretty much inactive, and by using these groups you should then figure out which ones have priority when it comes to sending them emails and what kinds of offers you want to make to them, and which ones are not as important for the time being.

Not everyone has time to go out and shop on black Friday, and most people are already back at work by the time cyber Monday comes around, and one of the best things that you can do for your customers is to extend your sale offers. This is not only good for your customers, but it can also be incredible for your business since the extra time that your customers will have to enjoy your black Friday and cyber Monday deals, the more money you are going to be bringing in. if you do choose to do this, then all you have to do is send your customers some emails and let them know.

This is probably the best tool that you can utilize and that is because it is not very time consuming, which lets you focus on other things, and it is also good if you don’t have a lot of money to put into advertising since you are still getting your black Friday and cyber Monday deals to your customers, and at the end of the day that’s all that matters.