Over the years, cyber Monday has become one of the most popular shopping days of the year and this is why many retailers offer special deals on this days so as to encourage shoppers to spend even more money online then they may have planned on doing. If you are one of those retailers then it is crucial that you prepare your website before you offer those special cyber Monday sales, and here are three ways for you to do that.
The cyber Monday online sale that you are offering may bring many people to your site, but there is nothing that will make them leave just as fast as they got there than having to wait a long time for the site to load. To prevent this, you need to make sure that your web host is able to do something in order to increase your site’s bandwidth which will ensure that no slowdowns happen. Most hosts are already prepared for cyber Monday online sales, so you should check your emails and see whether they have let you know which steps they will be taking, and if not then definitely make a call to make sure that your site will be up and running.
Use social media platforms
There is no better way to let your customers know about your special deals on cyber Monday then through the amazing platform that is social media. You should definitely make the most out of your Twitter, Facebook and Instagram profiles and announce all of the deal that you plan to offer. when you are posting these announcements, make sure that you include the links to your site so that the customers can be taken there immediately, and if you are posting about certain products individually, then it is also a good idea to add links that take them straight to that product so they have an even less of a problem when it comes to finding it.
You need to make your site mobile-friendly
If you don’t already have a mobile friendly site, then you definitely need to make sure that you make it so before you make your cyber Monday online sales announcement. This is a crucial step since reports from 2014 show that there were 25 million shoppers that did their cyber Monday shopping from their mobile phones. If your website is not mobile-friendly, then you can use a website host, like WordPress or SquareSpace, which offer device-diagnostic adaptations which when done, make sure that your website can be viewed on multiple types of displays and devices.
Taking these steps may seem like a lot of work, but with the amount of products that are sold every cyber Monday, it would be foolish for you make your sales online and not make sure that your website is in the best shape possible, since that means that you might not make as much as you could and that would definitely be a loss.
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— Inc. (@Inc) 22 de octubre de 2017